From Entertainment to Educational Media: Development, Persuasion, and Marketing

ORG MP540 - From Entertainment to Educational Media: Development, Persuasion, and Marketing

Credits: 3

This course extends the persuasive power of narrative into the realm of social psychology, looking at the ways in which social interactions influence mediated relationships and behavior. This course will also examine the role of media framing, how media influences public agendas, how groups use the media to advocate on their own behalf and for others to effect social change. Students will examine how emerging technologies, such as mobile and augmented reality, can be used to support positive behavior change and increase individual and group agency. Open only to students in the master’s program in Media Psychology or by instructor approval.